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Using classic + digital Out of Home together delivers
increase in advertising cut-through
x3
*Source: Clear Channel, The Digital Difference, 2016
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The scale model was crafted using the same animations and VFX files used for the TV ad, painstakingly created by Adam & Eve/DDB and The Life team at MPC. Prop builders Russell Signs created the model for the Clear Channel special build from fur, foam and fibreglass.
Clear Channel UK worked closely with Out of Home specialist Talon for the special build, booked as part of wider national the national campaign.
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The scale model was crafted using the same animations and VFX files used for the TV ad, painstakingly created by Adam & Eve/DDB and The Life team at MPC. Prop builders Russell Signs created the model for the Clear Channel special build from fur, foam and fibreglass.
Clear Channel UK worked closely with Out of Home specialist Talon for the special build, booked as part of wider national the national campaign.
Credits
Creative Agency - VCCP
Agency - Havas
Specialist - AdCity
Production - Russell Signs
clearchannel.co.uk | @clearchanneluk | Find out more: letscreate@clearchannel.co.uk
O2 are running their second national burst of their Choose campaign with the launch of the fantastically creative “Stuck” special build billboards, promoting their yearly upgrade.The tongue-in-cheek special builds were created exclusively by Clear Channel’s Create team and play on the visuals and copy of the creative. These also ran alongside campaign bookings on our roadside digital Storm and Adshel Live sites.
The campaign, running from February 26th, are accompanied by the return of the Oops ‘broken’ billboards, built in a number of key prime locations. Oops ‘broken’ billboards received much attention toward the end of 2017 – a simple and effective visual by VCCP, given an additional Out of Home creative twist by a number of special builds around the UK.
Campaign named it their number one outdoor ad of 2017.
The recent resurgence of classic creativity with special builds continues in Out of Home for
the second installment of
O2’s Oops campaign.
Special builds across London, Birmingham, Bristol and Manchester, running exclusively with Clear Channel, highlight O2’s annual upgrade and free smashed screen replacement service.
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A miniature one-sheet billboard was also specially built for this campaign. The highly recognisable creative got its very own bespoke frame and was comically stuck
in-between two 48-sheet billboards.
A selection of 96 and 48-sheet billboards, situated in prime metropolitan locations, manually stripped back to their chipboard base. The printed creative was then casually applied on top, as if it’s been physically stuck to the panel using masking tape –
the same as used to write the tag line.
A mini billboard!
O2’s vision has been brought to life with a focus on
hard-hitting (pun very much intended) copy on special
build billboards. Using a 2D cut-out, a tilted effect made
the panels look like they’d been dropped and cracked.
In addition, bespoke spotlights were installed to illuminate the billboards at night for truly stand-out impact.
MINI
