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July 1st saw the launch of text-to-switch, the new simplified process allowing people to easily switch mobile provider via text message. This will see power shifted back into the hands of consumers, who are demanding greater flexibility from their network providers.
This presents telecoms companies and mobile providers an opportunity not just to influence potential switchers, but to also shout about their status as top provider.
Here are some top tips on how OOH can help Telecoms providers get their brand to stand-out from the crows in a competitive market?
When consumers have choice, it’s important that your brand difference is clear. Out of Home is at its best when brands use it to deliver a short, bold message to the masses.
Top tips for Telecoms
To find out how telecoms brands can use Out of Home in 2019 contact:
more likely to
Source: Mesh Research Databank 2011-15
Client Partner – Telecoms
Tell the world what you stand for
Out of Home is
Digital OOH offers the flexibility to contextualise and compliment your broadcast message in the moments that matter. With dynamic feeds, the use of first or third party data can enable you to react to those moments in real-time. Brands who do this will give themselves an edge over competitors, and lodge themselves in the mind of consumers.
Connect at the moments that matter
more effective when combining classic with Digital OOH
Out of Home is
Source: Binet and Field, Marketing Effectiveness in a Digital Era, 2017)
more engagement when using contextually relevant DOOH
Source: Adshel Australia, The Context Effect
Delivering a helpful message in the right place, at the right time will reduce the effort required by the consumer to act? A message delivered on Pay Day, within walking distance of a store, and directions of how to get there.
Increase the motivation and
ability to make a purchase
increase in sales activation effects
Out of Home super-users see a
Source: IPA and Rapport,
Standing on the Shoulders of Giants, 2018
Clear Channel have
1,500+ Adshel Live
screens in walking
Seeing big brand campaigns on huge iconic sites is what OOH is all about, and it’s what makes brands famous. It’s no surprise that the biggest brands use Super Premium, but it’s also an incredible platform for the smaller, challenger brands to elevate their perception and be disruptive.
Make your brand famous!
agree that special builds position a brand as more exciting
Super Premium DOOH strengthens consumer perceptions that your brand is iconic by
Source: Clear Channel, Brand Fame Uncovered, 2016